We usually start immediately after a briefing. We don’t think much of presentations, workshops and meetings. We work in loops in close contact with our clients. We start low-budget projects immediately in WordPress, without a concept or Photoshop. We only need the briefing of the desired page structure, possibly already existing branding elements (logos, colours, fonts), images and texts. From this we create a first version, which we then improve in further loops.
If we have more budget available or if the task is more complex, we first develop a concept. We usually create the wireframes in Sketch and upload them to Invision. The concept is then discussed there. In the next step, we design the most important templates, usually four or five, in Sketch or Photoshop and upload them to Invision again for discussion. Then we often proceed differently than most agencies. We implement the design directly in WordPress and almost never do any programming – or if we have a programming phase, it’s fine-tuning, extra requests, special features. We don’t programme templates. We build them directly in WordPress.